iCan Marketing

So you want a new website for your business, and you look around the web for examples, and you get confused by what you see.

This is exactly what you would expect because every website is different and many have quite different aims from yours. In fact, you will probably not see a corporate website design. For example, google is a plain search site. Yahoo gives you news. Neither are suitable models. Then you will find that many websites are selling just one product, and so is not suitable for a business, which needs several products or services to make a business.

You see, marketing 101 states that you should not let prospects who come to your site be confused. You should point them at one message and make sure the message works. There are various solutions. One is to have a different website for each product type. Another is to make sure that if they search for ‘black shoes’ they go to a page about black shoes only. So don’t make the site too busy, and keep the message simple.

Now you have an idea of what you want where do you look for website design? There are many places you can go, but lots of those you will find will likely offer a series of templates, and your ideas have to fit in them. That’s not good enough. The place you do not want to start looking is firms that specialise in brochure design. That might work, but they are probably better at brochures than websites. In fact they may know very little about website design. You are probably better going to a specialist website design firm, who may just be good at other design as well – but do it that way round.